An artist or fine crafter is not really looking for a brand per se, but more likely for a personal and unique style or expression that sets him or her apart from other artists and crafters. That unique style is your brand. Read More
Tag: blogfolio
Ethical Marketing for the Creative Type – Part II
There is a ton of information about marketing out there, so if you have time to do a search and check some of the web sites that specialize in it, that is always good. But take everything you read with a grain of salt. Don’t jump ahead and try to implement things without first thinking if they really apply to the type of business you run. Still you can find good advice and tricks that you can adjust and utilize for yours, even if it is small, or if you are a free-lancer or self-employed creative type. So here are a couple pointers to get started… Read More