I often find job descriptions that say something like, “Look at our competitors and design a web site like theirs,” or “Copy a competitor’s look to design ours,” or better yet, “Copy a blog but change it enough so that it looks like you wrote it,” and “Grab some of our competitor’s photos, twist them a little, and use them for our web site.” It never stops to amaze me how people try to market their products or services by being so completely unoriginal! Read More
