Productivity is a term I don’t use all that often, because I tend to think in terms of creativity rather than productivity. But beyond the semantics of it all, when it comes down to it, creativity without productivity equals procrastination…
I often find job descriptions that say something like, “Look at our competitors and design a web site like theirs,” or “Copy a competitor’s look to design ours,” or better yet, “Copy a blog but change it enough so that it looks like you wrote it,” and “Grab some of our competitor’s photos, twist them a little, and use them for our web site.” It never stops to amaze me how people try to market their products or services by being so completely unoriginal!
If you have kids, you probably recognize Olivia, the book character on the picture below. And if you have kids and don’t know who Olivia is, you should run to the bookstore and get some of Ian Falconer’s books because they are incredibly creative and fun.
If you ever feel like your inspiration took a vacation, just give yourself a break and go to a good concert, talk about the stuff that you like with a friend or other creative types, visit a bookstore, and check out other artists and designers to get re-inspired to find your own voice and style. Finding your own expression can be a challenge sometimes, but you have to remember that everything in life is a process and give yourself the necessary mental fuel to feed the creative flame!