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Ethical Marketing for the Creative Type – Part II

There is a ton of information about marketing out there, so if you have time to do a search and check some of the web sites that specialize in it, that is always good. But take everything you read with a grain of salt. Don’t jump ahead and try to implement things without first thinking if they really apply to the type of business you run. Still you can find good advice and tricks that you can adjust and utilize for yours, even if it is small, or if you are a free-lancer or self-employed creative type. So here are a couple pointers to get started…

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Ethical Marketing for the Creative Type

Most business articles I’ve come across mention that you should do some market research to see what is missing in your community, or what sells and what doesn’t, before you quit your day job and start a business that will succeed. My guess is that this type of advice comes from standard business and marketing 101, which it is very helpful if want to start a business like say, a chain restaurant, or a kinko’s, or a dry cleaner, but it doesn’t necessarily apply to the self-employed creative type (artist, artisan, healer, herbalist, crafter, yoga teacher, etc.).