To Facebook or Not to Facebook?

That is the question nowadays… Not so much if you should join the millions of people on Facebook, which you probably already do, given the fact that is nice to reconnect with old friends and share things you do, think, or enjoy with friends and family members, but the question is whether you should join Facebook as a creative type and have a “Fan Page” to promote your business. Read More

Ethical Marketing for the Creative Type, Part III

An artist or fine crafter is not really looking for a brand per se, but more likely for a personal and unique style or expression that sets him or her apart from other artists and crafters. That unique style is your brand. Read More

Ethical Marketing for the Creative Type – Part II

There is a ton of information about marketing out there, so if you have time to do a search and check some of the web sites that specialize in it, that is always good. But take everything you read with a grain of salt. Don’t jump ahead and try to implement things without first thinking if they really apply to the type of business you run. Still you can find good advice and tricks that you can adjust and utilize for yours, even if it is small, or if you are a free-lancer or self-employed creative type. So here are a couple pointers to get started… Read More