Is a Copycat the Right Choice?

I often find job descriptions that say something like, “Look at our competitors and design a web site like theirs,” or “Copy a competitor’s look to design ours,” or better yet, “Copy a blog but change it enough so that it looks like you wrote it,” and “Grab some of our competitor’s photos, twist them a little, and use them for our web site.” It never stops to amaze me how people try to market their products or services by being so completely unoriginal! Read More

To Facebook or Not to Facebook?

That is the question nowadays… Not so much if you should join the millions of people on Facebook, which you probably already do, given the fact that is nice to reconnect with old friends and share things you do, think, or enjoy with friends and family members, but the question is whether you should join Facebook as a creative type and have a “Fan Page” to promote your business. Read More

Ethical Marketing for the Creative Type, Part III

An artist or fine crafter is not really looking for a brand per se, but more likely for a personal and unique style or expression that sets him or her apart from other artists and crafters. That unique style is your brand. Read More